Inabooth Co., Ltd. is a company specializing in character IP licensing and merchandise production, established in November 2020. Led by CEO Oh Eun-jin, it connects IP holders and brand partners through the operation of a character IP licensing platform and IP product manufacturing services. Currently, 21 employees are working.

"Starting with the character sector, Inabooth has continuously created services needed by IP industry stakeholders and has grown. In a changing market, we are expanding the value of IP in new ways and building a healthy ecosystem where both IP holders and brand partners can grow together. Beyond simple brokerage, we provide creators with opportunities to expand into business, and brand partners with reliable connections and growth results, thereby creating a healthy industrial ecosystem where everyone grows together."

Business Areas

• IP Licensing Platform Operation: We operate a B2B IP database and licensing platform that integrates character IP, brand, and licensing project information, connecting IP holders and brand partners for matching, negotiation, and contracting. Through this, we support all processes of IP business.
• IP Merchandise Production Service: Through the 'INUPT' and 'Inafactory' services, we support IP business stakeholders in producing high-quality merchandise in small quantities, providing a one-stop service from planning to production and distribution. It is primarily used by individual IP holders who find it difficult to directly find factories or produce small quantities.
• IP Care and Global Business Expansion: Through 'IP Care,' a next-generation IP licensing business, we exclusively manage the domestic and international businesses of individual creator IPs with new media fandoms, and support pop-up store operations and overseas expansion. We are actively expanding into the global market, including operating a pop-up store in Osaka, Japan, and signing licensing agreements with Miniso in China and WeGo in Japan.

Products

• Inabooth: A B2B platform for character IP licensing, connecting IP holders and brand partners to support licensing agreements and collaborations. Brand partners can explore domestic and international character information and directly upload projects to receive optimal IP proposals.
• INUPT: An IP-specialized merchandise production service that assigns a dedicated 1:1 partner to help individual IP holders or companies, who find small-batch production difficult, easily produce high-quality merchandise. It supports the easy and fast execution of complex merchandise production processes.
• Anotherbooth: An official merchandise platform that brings together and showcases merchandise of characters managed by Inabooth. Inabooth takes direct responsibility from product planning to distribution, serving as a space where various IPs and products can be encountered.

Special Notes

• All-in-one IP Business Solution: We provide an all-in-one service that covers the entire process of IP commercialization, from IP licensing brokerage to MD production, distribution, and pop-up store operation support, offering convenience and tangible results to both IP holders and brand partners.
• Global Market Expansion and Partnerships: We are strengthening our global IP business capabilities by collaborating with leading domestic and international companies, including operating a pop-up store in Osaka, Japan, signing licensing agreements with Miniso in China and WeGo in Japan, and having global toy company Mattel enter our platform.
• Creator-Friendly Platform: Unlike traditional methods that select only a few IPs, we provide fair opportunities to all IP holders, especially supporting early creators in producing multi-variety, small-batch merchandise, thereby lowering the entry barrier to the IP business.

Recruitment Information

• Main Hiring Positions: We are recruiting for various positions, including MD, Global Sourcing MD, Marketing Manager, IP Character Merchandise Planning & Production Specialist, Backend Developer, Frontend Developer, App Developer, and Graphic Designer.
• Benefits: We offer stock options, self-development support, a flexible vacation culture, beverages/snacks, dinner support, holiday gifts/bonuses, employee discounts, book purchase support, and a horizontal culture.

💡 A Word from JobPloy
Inabooth Co., Ltd. is a growing startup specializing in character IP licensing and merchandise production. Recruitment primarily occurs in roles such as MD, marketing, development, and design, so understanding and experience in related fields are beneficial. Especially as we handle various character IPs and collaborate with global partners, creative ideas and smooth communication skills are crucial. Due to the nature of a startup, adaptability to a rapidly changing environment and a proactive attitude in performing tasks may be required.