Borihome Co., Ltd. is a company specializing in household goods, established in 2016. Under the philosophy of 'design that adds value to everyday life,' it manufactures and wholesales/retails various household items, including kitchen and bathroom products. Headquartered in Yongin, Gyeonggi Province, it is a small and medium-sized enterprise operated by 5 employees.

"Borihome is a manufacturing-based company specializing in household goods, established in 2016. Under the philosophy of 'design that adds value to everyday life,' it stands out in the kitchen and bathroom product market. Under the leadership of CEO Park Young-mi, the company successfully launched high-value-added product lines differentiated from generic products in the existing market, such as copper scrubbers, functional towels, and barista-specific dishcloths. Headquartered in Yongin, Gyeonggi Province, and with internalized manufacturing and distribution, it is a promising small and medium-sized enterprise that continues to grow based on a stable financial structure, recording sales of over approximately 1.2 billion KRW as of 2024."

Business Areas

• Manufacturing and Wholesale/Retail of Household Goods: Borihome Co., Ltd. directly manufactures products used in various living spaces such as kitchens and bathrooms, and sells them wholesale and retail to consumers through online and offline channels.
• Strengthening Brand Based on Lifestyle Commerce: The company utilizes lifestyle platforms such as 'Ohouse' and '10x10' as its main channels, targeting trend-sensitive MZ generation and housewives. It attracts customers through a branding strategy that emphasizes the aesthetic design and practicality of its products.

Products

• Kitchen and Bathroom Products: The company offers high-value-added product lines differentiated from existing market products, such as copper scrubbers, functional towels, and barista-specific dishcloths.
• My Own Towel Series: It offers a towel series made with optimized specifications and materials for single-person households and travelers, meeting the needs of specific consumer segments.
• Textile Products for Pregnant Women and Infants: The company is expanding its business by selling high-quality textile products related to pregnancy and childbirth, such as cashmere sleep masks for pregnant women's good sleep and 100% natural organic wool shawl blankets for pregnant women.

Special Notes

• Design and Product Differentiation: Based on the philosophy of 'design that adds value to everyday life,' the company successfully launched high-value-added product lines differentiated from generic products in the existing market, securing a competitive edge.
• In-house Manufacturing and Distribution: By internalizing the entire process from product manufacturing to distribution, the company has established stable quality control and an efficient supply chain. This has laid the foundation for continuous growth.
• Efficient Online Sales Strategy: The company employs an efficient sales strategy that utilizes lifestyle platforms as its main channels and emphasizes design and practicality in its branding, thereby reducing reliance on advertising costs and attracting organic customer traffic.

💡 A Word from JobPloy
Borihome Co., Ltd. is a small business that values design and product differentiation in the manufacturing and wholesale/retail of household goods. If you apply to this company as a foreign worker, understanding product quality and design, as well as an interest in the online distribution environment, may be important. Due to the nature of a small business, there may be many opportunities to experience various tasks and participate proactively, so it is advisable to have a proactive attitude and flexible mindset.